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Water Tower Place

Now at Lids: Unlock the World of Fanatics

Water Tower Place is a Chicago landmark on the Magnificent Mile and renowned for its vast selection of over 70 stores including American Girl Place, Lego, Akira, Eileen Fisher and many more. Beyond shopping, the seven-story mall also houses a number of restaurants and entertainment options, including a Broadway in Chicago live theater. Explore our directory for a complete list of stores, dining choices, and more unique offerings.

Fanatics Fan Cash is now accepted at all Lids doors.

Learn more: <a href="https://www.fanatics.com/fancash/x-38831699+z-9463309-71070883?utm_source=Dynamics%20365%20Customer%20Insights%20-%20Journeys&amp;utm_medium=email&amp;utm_term=N%2FA&amp;utm_campaign=Lids%20US%20-%2008202025%20Fanatics%20Fan%20Cash%20Launch&amp;utm_content=Lids%20US%20-%2008202025%20Fanatics%20Fan%20Cash%20Launch#msdynmkt_trackingcontext=64b308be-d480-4b8d-8a02-95d6610d0300">Fanatics FanCash Rewards Program</a>

Every game day starts with Lids 🏈 Visit the store to shop your favorite NFL teams and get your fit ready for the season.

New NFL Collection at Lids

Lids is the world's largest retailer specializing in the sale of officially licensed and branded headwear. Every store offers a vast assortment of college, MLB, NBA, NFL and NHL teams, as well as other specialty fashion categories all in the latest styles and colors.

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Lids

Now at Lids: Unlock the World of Fanatics

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New NFL Collection at Lids

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