IRL (In Real Life): An Immersive Shopping Experience

Come touch, learn, discover & experience today's most exciting digital brands. Browse products from today’s fastest growing brands such as Leesa, UGallery, WaterRower, Maiden Home and more.

IRL Retailer Concepts

In partnership with the Lionesque Group, IRL will host rotating collections of brands organized around a theme that will change every few months, starting with "the home." Products will be displayed together as if decorating an actual home, with digital displays where customers can learn more about specific companies and purchase items.

Home Chef

Home cooking made simple - from doorstep to the dinner table in 30 minutes or less.

Food Life

Chicago's Most Popular Urban Dining Venue with 14 Distinctive Kitchens Serving Real Food from Scratch Daily


A dangerously comfortable mattress that donates one mattress for every ten sold.


Get It Right, designs amazing tools that make humans happy offering a full line of kitchen products that are beautiful, functional, and fun.


There's table tennis and there's Killerspin, the leader in premium table tennis tables for sale.


On demand beauty through a mobile and web platform that delivers vetted beauty and wellness professionals to your location. 


Established in 1988, WaterRower is the manufacturer of the original and unique WaterRower indoor rowing machine, powered by water, Made in America. 


Glitterati Incorporated is an intellectual property producer and publisher of distinctive illustrated books, ancillary gift products, and electronic media with offices in New York and London.


Created with the vision of providing consumers with bed and bath collections that offer casual, affordable luxury.

Elko Hardwoods

Headquartered in Chicago, Elko Hardwoods builds contemporary, one of a kind, live edge furniture designed to capture the natural beauty of wood.


UGallery is a curated online art gallery that delivers original art to your doorstep representing 500 top emerging artists from around the world.

Maiden Home

High quality, handcrafted pieces custom made by the best American craftsmen and delivered directly to consumers online at unbeatable value, within six weeks.

Swoon Living

A Chicago based company specializing in handmade revolving glassware and barn wood goods.

IRL In The Press

MouthMedia Network


Chicago Tribune


Retail Dive



For more information and the latest updates Follow irl @irlifeco